The primary function at Pitchwood Island is to help you
become successful at operating your home based sales business. Some of you will
have a natural technique when it comes to speaking with potential customers and
some of you may find it a challenge. Fortunately we have a fantastic range of
products to help win customers over, so much so, that they will practically
sell themselves.
One of the biggest mistakes in selling is a misunderstanding
surrounding the nature of the product being sold. In many cases it is easy to
assume that the potential customer is going to purchase a product in addition
to the already existing products on the market.
Take laundry detergent for example. Everyone has a favourite
brand. A successful salesperson will expect the customer to simply replace
their favourite brand with a newer, better and more economical version. In
short, the product you are suggesting!
The customer in this case is not spending any more of their
hard earned cash than they would have already done so. Simply put, a newer
product replaces the existing one and everyone should be happier.
It is important to do some homework and to demonstrate to
the client the products’ benefits. The majority of customers will be interested
in how cost effective the product can be, so if you can demonstrate a considerable
monetary saving then closing the sale should be the easy part.
Here is a helpful price comparison based on average prices.
Currently you may find that Persil 2 litre Liquid Laundry
Detergent retails at £10.20.
This will give the customer 54 washes at recommended
usage and at a cost of 18.9 pence per use.
Our SA8 1.5 litres Liquid Laundry Detergent retails at
£10.55 but will give 75 washes at recommended usage and at a cost of 14 pence
per wash.
This saving is significant you would be hard pressed to
find a customer who did not appreciate this.
Check it out for yourself. If you are not already using
SA8 Laundry Detergent you could be spending more than you need to!
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