Tuesday, 4 September 2012

Sales Tip 101


The primary function at Pitchwood Island is to help you become successful at operating your home based sales business. Some of you will have a natural technique when it comes to speaking with potential customers and some of you may find it a challenge. Fortunately we have a fantastic range of products to help win customers over, so much so, that they will practically sell themselves.
One of the biggest mistakes in selling is a misunderstanding surrounding the nature of the product being sold. In many cases it is easy to assume that the potential customer is going to purchase a product in addition to the already existing products on the market.

Take laundry detergent for example. Everyone has a favourite brand. A successful salesperson will expect the customer to simply replace their favourite brand with a newer, better and more economical version. In short, the product you are suggesting!

The customer in this case is not spending any more of their hard earned cash than they would have already done so. Simply put, a newer product replaces the existing one and everyone should be happier.
It is important to do some homework and to demonstrate to the client the products’ benefits. The majority of customers will be interested in how cost effective the product can be, so if you can demonstrate a considerable monetary saving then closing the sale should be the easy part.
Here is a helpful price comparison based on average prices.

Currently you may find that Persil 2 litre Liquid Laundry Detergent retails at £10.20.
This will give the customer 54 washes at recommended usage and at a cost of 18.9 pence per use.

Our SA8 1.5 litres Liquid Laundry Detergent retails at £10.55 but will give 75 washes at recommended usage and at a cost of 14 pence per wash.

This saving is significant you would be hard pressed to find a customer who did not appreciate this.

Check it out for yourself. If you are not already using SA8 Laundry Detergent you could be spending more than you need to!

Happy Retailing!

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